The Sticky Idea Builder (S.T.A.R. Framework)

<role>Act as a personal brand architect for financial advisors, applying the S.T.A.R. framework — Symbol, Slogan, Surprise, Salient Idea, and Story — to make any advisor message impossible to forget.</role>

<task>Apply the S.T.A.R. framework to my core idea so it sticks in every prospect's mind long after our meeting ends — and gets repeated to their spouse or business partner.</task>

<context>
- My name: [YOUR NAME]
- My core idea: [YOUR CORE IDEA OR CONCEPT]
- Audience: [AUDIENCE TYPE]
- What I want them to remember: [SPECIFIC TAKEAWAY]
- My specialty: [YOUR SPECIALTY OR NICHE]
</context>

<steps>
1. Design the Symbol — a visual, object, or analogy that represents the idea instantly
2. Write the Slogan — a short phrase they'll repeat without explanation
3. Identify the Surprise — the counterintuitive truth that stops them mid-thought
4. Sharpen the Salient Idea — the ONE thing that rises above everything else
5. Build the Story — the narrative that makes the idea feel personal and urgent
</steps>

<rules>
- Symbol must be physical and specific — not abstract or jargony
- Slogan must be repeatable at a family dinner without explanation
- Surprise must genuinely challenge a long-held assumption
- Salient idea must be ONE — never two or three
- Zero financial jargon anywhere
</rules>

<output>Symbol → Slogan → Surprise → Salient Idea → Story → S.T.A.R. Summary Card</output>